← All cases

Deep SMM Agency

Targeted advertising and conversion-focused strategy for a home-services business.

01

Floor specialist

Floor specialist Instagram profile

Dmitry is a specialist in the installation, restoration, and repair of flooring in New York City. He works with private homes, apartments, commercial spaces, and rental properties, helping clients renovate their spaces without unnecessary stress or unexpected costs.

My responsibilities

  • Market and niche analysis in the U.S.
  • Development of an SMM strategy
  • Creation of advertising creative concepts (videos, static banners, carousels, retargeting)
  • Development of a targeting strategy
  • Developing the structure and recommendations for a website as a conversion tool

Ad creatives

Advertising creatives for flooring services

Results

$444.52Ad spend
45Conversations started
$9.88Cost per conversation
2Closed deals
$10,676Revenue generated
2401.7%ROAS
Ad account results and invoices

How did I prepare for targeted advertising?

  • Analysis of the market, competitors, and their advertising campaigns
  • Researching customer feedback to identify key pain points and objections
  • Segmenting the target audience by needs, behavior, and motivation
  • Developing separate offers and creative assets for each segment
  • Building an advertising funnel with a focus on conversion to Direct messages

Let’s create something extraordinary together.

Tell me about your business and your goals, and we’ll build a social media strategy that actually works for you.

Get in touch