About me
Hi, I’m Yuliia.
Strategy-first social media, based in Kharkiv, Ukraine and working with clients worldwide.
My approach
I’m a Social Media Specialist with a strategy-first approach who believes that great content starts long before the first post is written.
Every project begins with understanding the business behind it — its audience, challenges, market, and goals. Only then does the strategy become content.
My experience in architecture taught me to think in a structured way, pay attention to detail, and see the big picture before the details. Today I apply the same approach to social media.
When I’m not working, you’ll most likely find me planning my next trip, reading manga or books, playing Go or hanging out with friends. Being exposed to new ideas and experiences helps me stay creative — in life and at work.
Based in Kharkiv, Ukraine · Working with clients worldwide
Good content starts with an understanding of the business.
Hard & soft skills
What I bring to the table
Hard skills
- Social Media Strategy, Content Strategy, Brand Positioning, Content Planning, Customer Journey Mapping, Targeted Advertising
- Audience Research, Competitor Analysis, Content Audits
- Copywriting, Storytelling, Reels Scripting, Post/Stories Design
- Interviewing, Simplifying Complex Topics, Brand Tone of Voice
Soft skills
- Empathy
- Active Listening
- Attention to Detail
- Problem Solving
- Adaptability
- Initiative
- Structured Thinking
- Communication Skills
- Management and Time Management
- Strategic Planning
Additional skills
Deep ResearchSimplifying Complex TopicsCuriosityAI-assisted Research & WorkflowCritical ThinkingFast Learning
Apps in usage
Canva | Figma | Photoshop | CapCut
Workflows
Instagram | Facebook | TikTok | Telegram
Utilities
Notion | Google Docs | Google Sheets | Excel | Word | PowerPoint
Let’s create something extraordinary together.
Tell me about your business and your goals, and we’ll build a social media strategy that actually works for you.
Get in touch