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A&S Agency
Social media strategy, content and design for plastic surgery and medical-supply brands.
My role
General list of my responsibilities
- Developed social media strategies tailored to clients’ business goals
- Created monthly content plans and managed their execution
- Wrote scripts and storytelling content for Reels and Stories
- Designed social media posts, carousels, and stories
- Edited Reels
- Prepared commercial proposals for potential clients
- Coordinated video editors by creating briefs, reviewing deliverables, and ensuring quality before client approval
- Maintained brand consistency across all content
01
Plastic surgeon
Pavlo Badiul is a plastic surgeon and burn specialist, Doctor of Medical Sciences, associate professor, and holds the highest professional category.
My responsibilities
- Video editing
- Copywriting
- Storytelling
- Social media design (posts, carousels & stories)
- Visual identity development
- Content planning
- Content strategy implementation
- Influencer research & outreach
- Issuing technical specifications for an Editor
Visual
BEFORE
- Inconsistent visual style
- No clear content categorization
- Different fonts, colors, and layouts
- Busy feed with weak brand recognition
AFTER
- Cohesive visual identity
- Clear content structure
- Consistent templates for different topics
- Improved readability
- Premium medical positioning
- Stronger brand recognition
Reels editing
Storytelling
Posts & stories
02
Lipoelastic
LIPOELASTIC Ukraine is the official distributor of LIPOELASTIC, providing premium post-operative compression garments and scar treatment for surgery.
My responsibilities
- Developed and implemented a comprehensive social media and content strategy, including competitor and audience analysis, brand positioning, tone of voice, content categories, visual social media design system
- Video editing
- Copywriting
- Storytelling
- Social media design (posts, carousels, and stories)
- Visual identity development
- Created and executed monthly content plans aligned with strategic goals
- Content strategy implementation
- Technical specifications for an Editor
Statistics for the last 3 months
Visual
BEFORE
- Inconsistent visual identity
- No recognizable brand style
- Limited use of branded colors
- Product-focused feed with little educational value
- Different design approaches from post to post
- Weak content categorization
- Lower brand recognition
AFTER
- Cohesive and recognizable visual identity
- Consistent brand color palette and design system
- Structured content categories with reusable templates
- Strong balance between educational, promotional, and lifestyle content
- Improved readability and clearer visual hierarchy
- More premium and trustworthy brand perception
- Stronger brand recognition across the entire feed
Reels editing
Storytelling
Posts & stories
03
New Face
New Face is a company specializing in premium products and educational solutions for plastic surgeons. The brand represents leading international manufacturers, supplies innovative surgical technologies, and organizes professional training, workshops, and masterclasses.
My responsibilities
- Developed and implemented a comprehensive social media and content strategy, including competitor and audience analysis, brand positioning, tone of voice, content categories, visual social media design system
- Video editing
- Copywriting
- Storytelling
- Social media design (posts, carousels, and stories)
- Visual identity development
- Created and executed monthly content plans aligned with strategic goals
- Content strategy implementation
- Technical specifications for an Editor
Visual
BEFORE
- Visually cluttered feed
- Inconsistent layouts and typography
- No clear visual hierarchy
- Mixed content styles without a unified system
- Weak visual recognition
AFTER
- Clean and structured visual identity
- Consistent templates across all content categories
- Clear visual hierarchy with focus on key messages
- Better separation of educational, event, and case-study content
- More premium and professional brand image
- Stronger brand recognition and easier navigation
Statistics for the last 3 months
Reels editing
Storytelling
Posts & stories
Let’s create something extraordinary together.
Tell me about your business and your goals, and we’ll build a social media strategy that actually works for you.
Get in touch